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Grab Life By The Prawns

Posted on March 16, 2021 at 4:00 PM

There’s nothing quite like kicking back with a plate of delicious Aussie tiger prawns with thousands of Aussies across the country enjoying them throughout the year. And now, for the first time, the seafood favourite is about to get its own national day, dedicated to their unique taste, vibrant colour, range of health benefits and all-round legendary status.

Saturday 20 March marks Australia’s first National Prawn Day, which champions the period of peak supply of farmed tiger prawns with over 1500 tonnes expected to be produced by Australia’s biggest prawn farmer alone.

The centrepiece of National Prawn Day celebration will be a prawn-peeling competition across two weeks - ‘The Great Australian Prawn Peel-Off” that attempts to make the Guinness World Records for “Most shrimp/prawns peeled in one minute”, spearheaded by leading Australian tiger prawn brand, Tropic Co. Seafood stores around Australia will stage Peel-Off competitions, challenging their local communities to show off their prawn peeling skills, in an attempt to take home the title of ‘fastest prawn peeler’ in Australia.

Tropic Co will be celebrating the occasion by giving away a copious amount of its juicy, premium Australian tiger prawns for free to those whose prawn peeling game is particularly strong.

The most prolific Aussie prawn peeler will also have the opportunity to make history and become a record-holder with Guinness World Records if they peel more than 21 prawns in one minute. Aussies are urged to begin practicing their “twist, peel and enjoy” techniques, ready for the big day.

Tropic Co Ambassador and leading nutritionist, Susie Burrell, says it’s the perfect time for Aussies to embrace fresh home grown produce and bring a little treat to the dinner table. Susie said: “Aussie tiger prawns are not only incredibly tasty but extremely versatile and provide many other health benefits including being a low-fat protein option as well as packed with vitamins and Omega-3. So they can be enjoyed all year round with pleasure and no guilt required.”

“There is so much you can do with Aussie Tiger prawns, from tossing up a fresh seafood linguine to spicing things up with a Mexican tiger prawn taco. Make use of their sweetness and colour to create a real treat for family and friends.”

With National Prawn Day just around the corner, it’s time to break with tradition and enjoy our seafood friends while they are truly in season and join in the celebrations. Who says you need to wait for Christmas or Easter? Whether you eat them hot or cold, with or without a sauce, Aussie tiger prawns are a sure-fire way to impress your family and friends and make any occasion special.

To find your local participating fishmonger, visit For those seeking inspirations on how they can grab life by the prawns and celebrate National Prawn Day in style, Tropic Co has a number of recipes and tips and tricks to have you covered by visiting



Posted on February 10, 2021 at 1:45 PM

In honour of the 110th birthday of tattoo pioneer Norman ‘Sailor Jerry’ Collins, legendary spiced rum brand, Sailor Jerry which bears his name, has partnered with 12 leading tattoo parlours across Australia to provide rum lovers and tattoo titans with an opportunity to get tattooed by the best in the business – for free.

Offering up six iconic Sailor Jerry flash art designs, the giveaway - which will see 110 tattoos given away for free across Norman Collins’ birthday year - is one of the biggest of its kind in Australia. The unique promotion honours the legacy of Collins, a Navy veteran who built his rep inking soldiers and sailors in WWII-era, Honolulu, where he established his legendary tattoo parlour. He used his love for tattooing as an outlet of self-expression and choosing to live “outside the lines.”


Those looking to take advantage of the celebratory complimentary works of body art, should head to Sailor Jerry’s Instagram page ( from today, where up to 10 tattoos will be released each month until the end of the year.


Rhys Gordon, Tattooist at Little Tokyo, one of the participating tattoo parlours involved in the celebration, said: “Norman ‘Sailor Jerry’ Collins has inspired the work of artists all over the country, so it’s an absolute pleasure to be part of a campaign that honours this legends eclectic, wild history. We’re always up for spreading the love with free tattoos, especially when the designs have played a huge part in shaping the tattoo industry.”


Sailor Jerry Brand Ambassador, Lucille Rose, said, “Tattoos are at the heart of Norman Collins’ legacy which has impacted artists, creatives and tattooists for decades., If there’s one thing we can take from Sailor Jerry on the year of his 110th birthday, it’s to seize the moment and live life to the fullest – with a rum in hand of course – so join us in raising a glass for this special milestone.”


To learn more about Sailor Jerry Spiced Rum visit


RESPECT HIS LEGACY. DRINK SAILOR JERRY RESPONSIBLY. NEVER DRINK & DRIVE. 2019 Sailor Jerry Rum, 40% Alc./Vol. William Grant & Sons, Sydney, Australia.

New Balance Introduces a New Silhouette

Posted on February 3, 2021 at 12:25 PM

Global athletic leader New Balance is launching the new 237 silhouette, a modern tribute to the heritage models from the brand’s archives. The first release of the men’s and women’s 237 will be available at as well as select national retailers including Platypus Shoes starting February 6, 2021 and The ICONIC in March, 2021 with a suggested retail price of $130.

The 237 is a tribute to signature New Balance shoes from the 1970s and represents the next evolution of retro modern footwear design, a versatile shoe with even greater wearability that nods to the past but belongs to the now.

The New Balance 237 brings a new design that is rooted in the brand’s storied running styles. The outsole design is dervived from the original Comp 100, yet the dimensions have been scaled up to add intrest. The upper is constructed from classic 1970’s combinations of suede and nylon. The colors are bright and vibrant, creating familiar blockings with an easy wear aesthetic. The oversized panelling is shifted, offering an asymmetry that adds a new and fresh feel.

“The design of the 237 consists of details from retro running models in our archive and twists them creating a trend-forward aesthetic,” said Charlotte Lee, New Balance 237 designer. “The timeless design of the 237 has a prominent heritage 70’s design visual while still delivering a versatile model that can be worn with anything.”

The stitched and oversized N logo further nods to the 327 and creates a sense of nostalgia. Additional styles will be released throughout 2021 in a mix of colorways.