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'Test Run'

Posted on April 6, 2021 at 1:35 PM

Ever wanted to test your new running shoe before buying?
Well for five days only you can!

Global athletic leader New Balance is launching ‘Test Run’, a pop-up wear test centre that offers Sydneysiders the chance to experience New Balance’s latest Fresh Foam technology firsthand.

From 15 to 19 April 2021, New Balance will become one of the first major brands to allow the public to run in and experience their new Fresh Foam X v11 shoes before purchasing a pair.

Designed to cushion every step, every trail, every mile, Fresh Foam X is New Balance’s premium collection of ultra-cush, cloud-like running shoes. The Fresh Foam X v11 range has been engineered to help runners go further, providing a versatile and durable shoe.

Throughout the five days, everyone from seasoned running pros to newcomers to sport will be invited to head to the ‘Test Run’ pop-up in Centennial Park so they can trial a pair of the latest New Balance Fresh Foam X v11 shoes while going for a run in the park.

Upon arrival at the pop-up, friendly New Balance staff will help participants to find their perfect Fresh Foam X v11 fit before inviting them to head out for a run. Whether they’re planning a light 1km jog or a full 5km lap, runners of all fitness levels and abilities are encouraged to visit the pop- up to test out the shoes for themselves.

Each day of the activation, one lucky participant will win their very own pair of New Balance Fresh Foam X v11 shoes, while everyone who visits ‘Test Run’ will receive an exclusive discount code to make their next purchase a little bit sweeter.

Three new models within New Balance’s Fresh Foam X collection – the 1080v11, 880v11 and 860v11 – will be available for the public to trial at ‘Test Run’.


The New Balance ‘Test Run’ pop-up will be located near Church Grounds in Centennial Park, Sydney. The pop-up can be accessed via Darley Road (Govett St Gates).

Opening Hours:

The New Balance ‘Test Run’ pop-up will open at the following times:

- Thursday 15 April: 6am to 10am and 2pm to 6pm

- Friday 16 April: 6am to 10am and 2pm to 6pm

- Saturday 17 April: 7am to 3pm

- Sunday 18 April: 7am to 3pm

- Monday 19 April: 6am to 10am and 2pm to 6pm

About New Balance

New Balance, headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. Manufactured in the U.S. for over 75 years and representing a limited portion of our U.S. sales, New Balance Made U.S. is a premium collection that contains a domestic value of 70% or greater. New Balance owns five factories in New England and one in Flimby, U.K. New Balance employs more than 6,000 associates around the globe, and in 2019 reported worldwide sales of $4.0 billion. To learn more about New Balance, please visit

Battle of the Tarts

Posted on March 20, 2021 at 9:00 AM

Launching Saturday 27th March 2021, Silly Tart Kitchen presents an immersive theatre experience, ‘Battle of the Tarts.’ Descend into Sydney’s underworld with a story of two deadly enemies, Kate Leigh and Tilly Devine, criminal matriarchs of the 1920s.

Guests will also meet Sydney’s most expensive sex worker, Nellie Cameron and be mesmerised by a Snowy Mackenzie who might just steal your beer if you’re not quick enough.

‘Battle of the Tarts’ is the tale of fabled vice queens Kate Leigh and Tilly Devine, at a time when inner Sydney was financed by the spoils of illegal drugs and alcohol, prostitution, gambling and extortion. Whereby some of the most terrifying criminals in Australia's history waged war with razor and gun. As gang fought gang, the streets echoed with the sound of violence and ran with blood. With references to “the Battle of Kellett St” of which Silly Tart Kitchen calls home today, the story, written by performing cast member, Vashti Hughes takes historical references from award winning author, Larry Writer’s book - Razor.

The immersive cabaret performance will see the rotating cast of characters entertain a small audience of 10 gang members per group within Silly Tart Kitchen which has been separated into four unique spaces for the action to unfold. Each room will feature intimate, up-close performances throughout the evening.


What would be a visit to Silly Tart Kitchen without their renowned salt & vinegar potato scallops! You’ll receive them and lightly salted popcorn on arrival, washed down with a BRIX Distillers tinnie. Later in the evening guests will stuff their faces on a selection of cheeses, cured meats, house pickles, hummus and toasted flatbreads spread across shared style grazing boards.


The Bevy’s will also be flowing all night long, order at your leisure from the tailored drinks list featuring BRIX Distillers cocktails including ‘Potts Point Punch’ a mixture of spiced rum, coffee liqueur and espresso or the ‘Darlinghurst Grin’ white rum, maraschino liqueur, lavender syrup, lemon. There is Two Birds Lager on tap and a selection of other tipples on offer as well.


Tickets are now on sale for the launch on Saturday 27th March 2021, with the show to become a regular occurrence on the last Saturday of each month thereafter (April 24th, May 29th). Tickets are $85 per person which will grant you entry plus a complementary BRIX Distillers tinnie on arrival, snacks, substantials and of course the Battle of the Tarts performance.


In accordance to current COVID-19 guidelines, numbers are limited so you better get in fast! Silly Tart Kitchen will be selling tickets from a table of two up to ten guests per space.

Silly Tart Kitchen is located at 1 Kellett Street, Potts Point and is open Tuesday - Sunday from 9am and in the evenings for private events.

Further info and to purchase tickets


50,000 scoops of Ben & Jerry's

Posted on March 18, 2021 at 10:50 PM

Ben & Jerry’s is set to stage its very own Easter hunt in the lead up to the holiday season and is calling on Australian ice cream lovers to join inthe nationwide search with 50,000 free scoops of ice cream up for grabs for savvy fans.


Ben & Jerry’s has partnered with digital platform, BlockV, to bring a new, novel ice cream experience to Australians this Easter with the largest virtual Easter hunt ever seen! Launching today, the BlockV platform will transform static objects into dynamic ‘virtual ice creams’ for users to physically ‘catch’ on their phone and convert into a mouth-watering scoop of delicious chunks and swirls.


Scoops will be hidden close to Ben & Jerry’s Scoop Stores across the country – the race will be on to get hands (and mouths) around the scoops before it’s too late! So there’s no time for chilling – apart from when you eat your ice cream…


Customers can head to to sign up for the Ben & Jerry’s Easter Hunt from today and get catching! All ‘eggs’ that are caught – known as ‘vatoms’ on BlockV - are automatically converted to a virtual wallet which can then be redeemed at a Ben & Jerry’s Scoop Store, meaning you could land your free ice cream in just minutes!


The free scoops will only be available for a limited time until 6th April. The following stores across Australia and New Zealand will be supporting the promotion from today:




Hoyts Belconnen

Hoyts Woden



Ben & Jerry’s Bondi Beach

Ben & Jerry’s Chatswood

Ben & Jerry’s Manly

Hoyts Blacktown

Hoyts Broadway

Hoyts Penrith

Hoyts Wetherill Park



Ben & Jerry’s Mooloolaba

Ben & Jerry’s Noosa

Ben & Jerry’s Pacific Fair

Ben & Jerry’s Surfer’s Paradise



Ben & Jerry’s Burwood Brickworks

Ben & Jerry’s Flinders Lane

Ben & Jerry’s Melbourne Central

Ben & Jerry’s St Kilda

Hoyts Chadstone Shopping Centre

Hoyts The District Docklands

Hoyts Eastland Shopping Centre

Hoyts Greensborough Plaza

Hoyts Highpoint Shopping Centre



Ben & Jerry’s Fremantle

Ben & Jerry’s Hilarys

Ben & Jerry’s Joondalup

Ben & Jerry’s Northbridge

Hoyts Westfield Carousel



Ben & Jerry’s Norwood


To find out more and check the details of your nearest Scoop Store, visit