50,000 scoops of Ben & Jerry's

Posted on March 18, 2021 at 10:50 PM

Ben & Jerry’s is set to stage its very own Easter hunt in the lead up to the holiday season and is calling on Australian ice cream lovers to join inthe nationwide search with 50,000 free scoops of ice cream up for grabs for savvy fans.


Ben & Jerry’s has partnered with digital platform, BlockV, to bring a new, novel ice cream experience to Australians this Easter with the largest virtual Easter hunt ever seen! Launching today, the BlockV platform will transform static objects into dynamic ‘virtual ice creams’ for users to physically ‘catch’ on their phone and convert into a mouth-watering scoop of delicious chunks and swirls.


Scoops will be hidden close to Ben & Jerry’s Scoop Stores across the country – the race will be on to get hands (and mouths) around the scoops before it’s too late! So there’s no time for chilling – apart from when you eat your ice cream…


Customers can head to to sign up for the Ben & Jerry’s Easter Hunt from today and get catching! All ‘eggs’ that are caught – known as ‘vatoms’ on BlockV - are automatically converted to a virtual wallet which can then be redeemed at a Ben & Jerry’s Scoop Store, meaning you could land your free ice cream in just minutes!


The free scoops will only be available for a limited time until 6th April. The following stores across Australia and New Zealand will be supporting the promotion from today:




Hoyts Belconnen

Hoyts Woden



Ben & Jerry’s Bondi Beach

Ben & Jerry’s Chatswood

Ben & Jerry’s Manly

Hoyts Blacktown

Hoyts Broadway

Hoyts Penrith

Hoyts Wetherill Park



Ben & Jerry’s Mooloolaba

Ben & Jerry’s Noosa

Ben & Jerry’s Pacific Fair

Ben & Jerry’s Surfer’s Paradise



Ben & Jerry’s Burwood Brickworks

Ben & Jerry’s Flinders Lane

Ben & Jerry’s Melbourne Central

Ben & Jerry’s St Kilda

Hoyts Chadstone Shopping Centre

Hoyts The District Docklands

Hoyts Eastland Shopping Centre

Hoyts Greensborough Plaza

Hoyts Highpoint Shopping Centre



Ben & Jerry’s Fremantle

Ben & Jerry’s Hilarys

Ben & Jerry’s Joondalup

Ben & Jerry’s Northbridge

Hoyts Westfield Carousel



Ben & Jerry’s Norwood


To find out more and check the details of your nearest Scoop Store, visit

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